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Online seo marketing

By Lee Mckenna · Comments (0)

Wednesday, June 22nd, 2011

Online seo marketing is an essential part of any online business and must be treated with seriously if you want serious results and visitors to your website. Online seo marketing can take time to learn but when does right can have fantastic results bringing in hundreds of thousands of hits to your website daily depending on the keywords your website is optimized for.

In this article I want to take you through the basics of SEO (Search Engine Optimization). Online seo marketing consists of two things called on page and off page SEO. Lets first talk about what you need to do for your on page seo. The first thing you need to do is keyword research and you need to pick what keywords your main website or blog with be trying to rank for in the organic search results.

I recommend you go ahead and pick 3 main broad keywords for your main site which you will try and rank your home page for. Because the keywords are broad you will not see immediate results and you will not rank for them keywords until you do the off page seo which can take a long time to see results for broad keywords. However when you pick keywords to do posts to your blog or keywords to create new pages for your website you can pick long tail keywords which sometimes have very little competition to rank for which means all you need to do is your on page SEO targeting your long tail keyword and 9 times out of 10 this will be enough to rank you on the first page for your long tail keywords. If not you can do a little off page seo and we will go into that in just a moment but first lets take a look at what you do for on page.

So you have your 3 broad keywords for your home page. What you need to do is make sure all 3 keywords and placed in your title for your website or blog. You also need to place the keywords in your description and also put the keywords in your meta tags for the keywords. You will also need to put the keywords in your H1 tag which is your main heading for your website or blog.

You also need to mention the keywords at least 3 times in every 800 words for your home page. The same rules apply for all other pages you create for your website or blog with your long tailed keywords for other pages. With your home page try and rank it for 3 main broad keywords but when you create other pages like blog posts or single web pages only target one keyword and if you want a good chance to get on the first page of Google try and pick a long tailed keywords which will have less competition.

But regardless of how much competition your keywords have weather it be a broad keyword or a long tailed keyword you can still rank on the first page eventually as long as you take the time to do your off page seo when working on your online seo marketing. So what is off page seo and how do you go about doing it?

Well this is how I would explain it. Google and other search engines like Yahoo and Bing look at your website and they look at your keywords which you have places in your on page seo and that gives them a good understanding of what your page is all about but that is not enough for them to say ok we get what your site is about so we will rank you number 1 for them keywords.

You have got to understand that your not the only website out there trying to target them keywords and the search engines need to know why your site should rank higher than others. So this is what the search engines look for. They look for other websites linking to your site and for each website that does link back to your site that is classes as a kind of vote. If the website that is linking to your site is in the same niche market then this will be classed as a better vote. But it can get better. If the link that is linking back to your site is linked with the text of the keyword your trying to target then the vote gets even stronger. This is called a hyperlink and you need to know a bit of HTML code but If you look up how to do this its easy.

But it can get better. When doing your online seo marketing if your incoming links come from a high PR (Page Rank) site then the vote gets even stronger. Something you should also know. The search engines class .EDU domains very highly and if your site has a incoming hyperlink with your keyword coming from a .EDU site your site will get a massive vote and can get put number 1 spot for very broad highly competitive keywords.

So how do you get back links? Well it would take me to long to go into that in this blog post but I do have SEO training videos that show you how step by step if you would like to take a look?

Just enter your email below and you will get instant access.

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Categories : Website Traffic

Tags : off line seo, on page seo, online marketing consultant, online seo, online seo marketing, seo marketing company, seo marketing services

Traffic With Media Buying

By Lee Mckenna · Comments (0)

Saturday, June 18th, 2011

So you need traffic and everything else has failed right? Well fear not because you always have traffic with media buying. You can buy advertising space on website which already get high amounts of targeted traffic. And its very simple to do and once you realise how easy it is to do you would wish you started doing this a long time ago.

I know a lot of you reading this will have tried lots of traffic methods like PPC marketing, article marketing, SEO, blogging, and many other traffic getting methods but for some reason you have just not see the traffic you would have liked. Well all I will say is give this ago today what I’m about to teach you and I’m sure you will se really good results.

So the first thing you need to do when media buying is to get your banners created. Just go to http://www.elance.com and post a job for some high quality banners to be created and just let them know you need all the normal sizes that you could place on websites using the likes of Google Adwords. Were not using Adwords here but if you get them banner sizes you will have all the right sizes. The worker on elance will know the sizes because they create banners all the time.

So now you have your banners you need to then go to Google and start doing some searches on broad keywords in your niche which get high traffic. Its very important that you know the keywords your searching on get traffic. You can find this out very easy by putting the keyword into the Google Keyword tool which you can find here…

https://adwords.google.com/select/KeywordToolExternal

Once you have does the search on a particular keyword in your niche market you then need to visit the top 10 websites listed in the organic search results that google bring back. The organic websites are listed down the left hand side of the page. Do not look at any websites which you find on the sponsored listings which are websites that are using Google Adwords. Why? Because the websites that are using Adwords might not be getting any real lasting traffic.

Were as the organic websites will continue to get real quality traffic for years to come. Now what you want to be looking for is other banners being advertised on the websites your researching. If you see other banners than your in luck because there is a very good chance that you can pay to get your banner shown.

The best way I have found to do this is to just get in direct contact with the site owner. You should be able to find a contact us page were you can send the site owner a quick email. Just be straight with them and let them know your interested in placing a banner on there home page and ask what there advertising prices are.

Most of the websites who already provide advertising will have a advertising section on there website which you can check out and this should give you the prices. If not then like I said just ask the site owner.

Even if you see no banners on the site its worth asking if the site owner would be willing to stick one up for you at the right price. Just one last thing to mention is that you should double check before making any payments for media buying that the site is getting good traffic and you can find that out by going to http://www.alexa.com/ and checking out the traffic that is coming into the site your thinking of buying media from.

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Categories : Website Traffic

Tags : media buying, media buying agencies, media buying agency, online media buying, targeted traffic, traffic, website traffic, what is media buying

fb banners

By Lee Mckenna · Comments (0)

Wednesday, June 15th, 2011

fb banners are one of the best ways to get targeted traffic to your websites because as you know fb banners and facebook as a company with the exception of Google have took over the internet and rule most of the traffic online. Infact at the time I’m writing this fb and taken over the web giant that is Google.

So there you have it FaceBook is the most popular website out there online today and that is why facebook banners are a must when driving traffic to your website. But why fb? Why can’t you just go off and buy banner advertising from single websites that you choose yourself?

Well thats a good point and the answer to that is yes you can do that and I highly recommend you do that. So you can just go and look at top websites in your niche market and look at buying banner advertising space and that is a very good way to drive targeted traffic.

But when it comes to fb banners you have a slight advantage and heres why. The first thing is that fb have got an unlimited amount of traffic you can to tap into were as some sites you go and separately place banners on might not. Actually will not have the same kind of traffic FaceBook can offer.

Not only that but with facebook banners you can really drill down in your targeting which is fantastic. Because facebook over the years have collected all this date on there users things like what movies they like and what food they like to eat and what sports there into and much more this means you can drill down and tell fb who you want to see your fb banners or ads as some might call them.

Can you see the advantage this has? This means instead of just targeting everyone which will bring you unwanted visitors you can target people that know 100% will be responsive. And if your paying with PPC this really is a life saver because if you think about it without the fb targeting you would be paying for clicks from people who just would not be interested.

Were as when your using fb banners you can say to facebook ok I want you to show my banner to people who are in the age of 25 to 50 and who like the film dirty dancing or whatever film you like. It all depends on what your selling but you don’t have to stick with the film and age targeting.

You could say something like…

Show my facebook banners to only men in the age of 18 to 55 who like golf. You can be even more targeted if you like but I’m sure you get the idea and you can see how powerful this is unlike just going to a single website and saying I will pay you x amount to display my banner for x amount of months.

Like I said thats still a very good way to drive traffic but please understand the power of face book banners and make sure you use them in your advertising.

PS. If your not sure how to set up your Facebook advertising and would like me to show you how I will. Just enter your email below and you will get access to my free video training and in my training I show you how to do all this step by step.

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Categories : Website Traffic

Tags : cool facebook banners, facebook banner maker, facebook banners maker, facebook profile banner, fb, fb banners