fb banners are one of the best ways to get targeted traffic to your websites because as you know fb banners and facebook as a company with the exception of Google have took over the internet and rule most of the traffic online. Infact at the time I’m writing this fb and taken over the web giant that is Google.
So there you have it FaceBook is the most popular website out there online today and that is why facebook banners are a must when driving traffic to your website. But why fb? Why can’t you just go off and buy banner advertising from single websites that you choose yourself?
Well thats a good point and the answer to that is yes you can do that and I highly recommend you do that. So you can just go and look at top websites in your niche market and look at buying banner advertising space and that is a very good way to drive targeted traffic.
But when it comes to fb banners you have a slight advantage and heres why. The first thing is that fb have got an unlimited amount of traffic you can to tap into were as some sites you go and separately place banners on might not. Actually will not have the same kind of traffic FaceBook can offer.
Not only that but with facebook banners you can really drill down in your targeting which is fantastic. Because facebook over the years have collected all this date on there users things like what movies they like and what food they like to eat and what sports there into and much more this means you can drill down and tell fb who you want to see your fb banners or ads as some might call them.
Can you see the advantage this has? This means instead of just targeting everyone which will bring you unwanted visitors you can target people that know 100% will be responsive. And if your paying with PPC this really is a life saver because if you think about it without the fb targeting you would be paying for clicks from people who just would not be interested.
Were as when your using fb banners you can say to facebook ok I want you to show my banner to people who are in the age of 25 to 50 and who like the film dirty dancing or whatever film you like. It all depends on what your selling but you don’t have to stick with the film and age targeting.
You could say something like…
Show my facebook banners to only men in the age of 18 to 55 who like golf. You can be even more targeted if you like but I’m sure you get the idea and you can see how powerful this is unlike just going to a single website and saying I will pay you x amount to display my banner for x amount of months.
Like I said thats still a very good way to drive traffic but please understand the power of face book banners and make sure you use them in your advertising.
PS. If your not sure how to set up your Facebook advertising and would like me to show you how I will. Just enter your email below and you will get access to my free video training and in my training I show you how to do all this step by step.
